Post by account_disabled on Feb 25, 2024 3:27:48 GMT -5
When it comes to SEO copywriting, or the practice of writing content optimized for search engines , are there any certainties? SEO copywriting is a relatively new discipline, so there are no hard and fast rules to allow an article to rank among the top results of the SERP . However, we can spot some errors that are preventing your articles from ranking and, consequently, gaining visibility. seo copywriting SEO COPYWRITING: 3 MISTAKES NOT TO MAKE As important as technicalities are for the positioning of an article, they are not the only factors that can determine its success. Let's see what the 3 typical errors are - at a content level - that prevent your article from reaching your ideal audience.
WRITE FOR GOOGLE AND NOT FOR THE USER Satisfying Chinese Europe Phone Number List Google's algorithm will not guarantee you a good ranking. Indispensable tools like Yoast and RankMath will never help you understand the quality of your article in terms of content and useful information . WHAT NOT TO DO : focus too much on keywords and text formatting, neglecting the contents. WHAT TO DO : ask yourself: “is my ideal reader getting rich by reading my article? Am I providing them with quality information?” 2. NOT HAVING A TARGET As tempting as the idea of ranking for a keyword with 9,000 visits per month may be , getting all this traffic will be useless if the users don't fit your target. WHAT NOT TO DO : choose keywords with a high search volume and too generic.
WHAT TO DO : reflect on the needs of your readers and identify suitable mid- long tail keywords , even if they have a low search volume. 3. GOING ON TOO LONG It is more . On the web, information must be conveyed with simple and clear sentences . Same thing for concepts: fast and concrete . WHAT NOT TO DO : repeat the same concepts and add superfluous paragraphs just to obtain a longer text. WHAT TO DO : use language that is accessible to everyone and avoid the wall of text, i.e. content without paragraphs, subdivisions and bold text. THE IMPORTANCE OF SEARCH INTENT IN AN SEO COPYWRITING STRATEGY In short, putting the user and their search intent in the foreground is the winning strategy for obtaining a website full of qualified traffic.
WRITE FOR GOOGLE AND NOT FOR THE USER Satisfying Chinese Europe Phone Number List Google's algorithm will not guarantee you a good ranking. Indispensable tools like Yoast and RankMath will never help you understand the quality of your article in terms of content and useful information . WHAT NOT TO DO : focus too much on keywords and text formatting, neglecting the contents. WHAT TO DO : ask yourself: “is my ideal reader getting rich by reading my article? Am I providing them with quality information?” 2. NOT HAVING A TARGET As tempting as the idea of ranking for a keyword with 9,000 visits per month may be , getting all this traffic will be useless if the users don't fit your target. WHAT NOT TO DO : choose keywords with a high search volume and too generic.
WHAT TO DO : reflect on the needs of your readers and identify suitable mid- long tail keywords , even if they have a low search volume. 3. GOING ON TOO LONG It is more . On the web, information must be conveyed with simple and clear sentences . Same thing for concepts: fast and concrete . WHAT NOT TO DO : repeat the same concepts and add superfluous paragraphs just to obtain a longer text. WHAT TO DO : use language that is accessible to everyone and avoid the wall of text, i.e. content without paragraphs, subdivisions and bold text. THE IMPORTANCE OF SEARCH INTENT IN AN SEO COPYWRITING STRATEGY In short, putting the user and their search intent in the foreground is the winning strategy for obtaining a website full of qualified traffic.