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Post by account_disabled on Dec 10, 2023 23:43:45 GMT -5
This is in line with Grand View Research's market report that predicts that The global cosmetics market value will reach 364 billion US dollars or approximately 12.38 trillion baht in 2030. Or it can be said that the average annual growth is 4.2%, an increase of approximately 1.4 times from 2022. At the same time, the Thai cosmetics market has an opportunity to grow in line with global trends. It is expected that in 2030, the cosmetics market in Thailand will be worth more than 323 billion baht. Towards adjusting strategies for online channels along Whatsapp Number List with offline Focus on distributing brands to create their own stores. Everyone has probably seen that during the Covid-19 outbreak situation, people have come online. Online sales across various platforms are growing very well. But at the same time, after people return to normal life They also have a habit of looking for more cosmetics and skincare products. Because you have to go out into society and meet people, you have to take care of yourself to always look good. Karmart business that sees and understands people's behavior Including the trend of growth in the cosmetics market after Covid-19, we therefore focus on both channels together. both online and offline In order to be able to generate income for sustainable growth. Karmart has adjusted its online channel strategy since the end of 2022, resulting in the past period of online sales growing as much as 80%, coming from the separation of affiliated brands to create their own online channels.
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